Celebrity Cruises + Balboa Vacations
*For official use
Business Challenge
Celebrity Cruises acknowledges the crucial role of valued travel partners in driving overall business success. However, numerous smaller travel agencies lack the bandwidth to maintain in-house advertising agencies. To become a leading leisure producer for Celebrity Cruises, Balboa Travel needs to be propelled through enhanced brand visibility and strategic positioning.
Communications Objective
To increase brand awareness of Balboa Travel among empty-nest cruisers. By focusing on increasing audience engagement by 20% through promotional Facebook content for Balboa Travel, Celebrity Cruises branding and opportunities within the content will be highlighted. This effort will drive customer conversation by 25% by September 2024.
Human Insight
After years of work, and taking care of both kids and parents, Empty-Nest Cruisers are just discovering what it’s like to relax.
Art Director: Alice Freitag, co-director: Janice Li , copywriter: Ethan Chandler
