Your Baby Hasn’t Either.
Challenge
Build brand awareness for Globowl, a baby food company that aims to end picky eating, allergies, and food aversions by introducing diverse flavors and textures early on.
Idea
The campaign asks adults to compare the gross everyday flavors of baby food to the fun and appetizing Globowl flavors - the choice that babies and parents alike would obviously prefer.
Insight
There are many gross baby food flavors that adults would never eat. So why should babies?
Art Director: Alice Freitag
Copywriter: Ella Tate
