Adobe Express Yourself
Challenge
Inspire Gen-Z to get creative using the new, intuitive Adobe Express, an all-in-one editing site/app that’s less intimidating than Photoshop or Illustrator.
Insight
Every Gen Z-er has a niche personal style and the particular design needs to match.
Idea
Show how the various AI generators from Adobe Express lets Gen Z easily express their niche styles in whichever format they may need. Nothing’s more inviting than having AI put it together for you.
Art Director: Alice Freitag
Copywriter: Jordan Lis
OOH
SOCIAL
ACTIVATION
Adobe will host a music festival (Exprestival) and an adjoining concert poster design competition using Adobe Express.
The winning poster will be used as the promotional material and include free tickets to the winner.
INTERACTIVE
OOH digital poster that functions as an interactive community board!
The QR code leads to the Adobe Express site (with the option to download the app). When the user is done with their design, there’s a direct export to this local digital community cork board.