NotExcuses
Challenge
Introduce NotHangover, the new pre-party probiotic shot that reduces hangover symptoms the morning after by up to 70%. No, you’re not dreaming.
Insight
NotHangover may get rid of hangovers, but it also eliminates any hangover-related excuses for why you can't go out.
Idea
Luckily, NotExcuses has you covered with customizable silly excuse generators to get out of plans. The excuses' efficacy is not guaranteed, but the laughs are.
Co-created with Elias Bunnell
Case study video
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